Market Research Consultancy (MRC)  decided at inception that its primary assignment would be to develop a foolproof system and approach that will consistently yield reliable information and consumer insights for sound management decision-making. This is because of lack of reliable data, as well as approaches and institutions that could produce credible, realistic and reliable information for marketing management is a problem in Nigeria as in most African countries.

Over the years, MRC has become an unquestionable authority in the production of exceptionally reliable marketing information and has extended the frontiers of market research knowledge, development and application in Nigeria and the entire African continent. MRC have developed foolproof methods of data collection, analysis and interpretation in the quantitative research realm and have continued to adopt stringent, quality control mechanism and its exclusive CAFIM (Computer Assisted Fieldwork Monitoring) scheme for total quality management. Visit site: