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The approval rating for the President Tinubu-led administration slipped to 49% in February this year, the latest public poll from NOIPolls shows. That's a slip of four points from 53% in January.

Infographics Abuja, Nigeria. June 9, 2025  – An opinion poll conducted by NOIPolls in the week commencing May 12th, 2025,  revealed that 92% of Nigerians acknowledge the prevalence of child abuse in Nigeria. Shockingly, 51 percent of those surveyed are not aware of where to report cases of child abuse. These findings corroborate reports from the National Human Rights Commission (NHRC) and UNICEF, which highlight the escalating nature of violence against children in Nigeria. [1] Similarly, UNICEF’s report revealed that child abuse in all its forms is a daily reality for many Nigerian children, and only a fraction ever receive help. [2]   Furthermore, the poll reveals that a significant proportion of Nigerians understand the concept of child abuse, defining it as sexual exploitation or molestation (30 percent), violation of a child's rights to safety and security (30 percent), physical harm or injury (29 percent), and failure to provide basic needs (24 percent), amongst other views. These definitions underscore the multifaceted nature of child abuse and the need for comprehensive approaches to address it.   More than half (55 percent) of those surveyed reported having observed children undergo one form of abuse or another in their respective localities. The North-Central (59 percent) and North-East (58 percent) regions had the highest proportions of respondents reporting such observations. Additionally, more males (61 percent) than females (48 percent) stated they had witnessed child abuse, indicating potential differences in exposure or awareness between genders.   The forms of abuse mostly observed include physical abuse (44 percent), abandonment (30 percent), sexual abuse (25 percent), and financial abuse (23 percent), amongst others. These findings align with reports from UNICEF and the National Human Rights Commission (NHRC), which highlight the pervasive nature of violence against children in Nigeria. [3] According to UNICEF, six out of every ten children in Nigeria experience some form of violence, with one in four girls and 10% of boys being victims of sexual violence. [4]   When asked about the causes of child abuse, respondents cited poverty (41 percent), parental neglect (26 percent), and economic hardship (7 percent) as the top factors. Additionally, 21 percent of respondents reported knowing an immediate family member who has suffered financial abuse, indicating the widespread nature of this cause.   In response to witnessing child abuse, 42 percent of Nigerians stated they would report the incident to the authorities, 23 percent said they would ensure the safety of the child, and 11 percent would call for help. However, 6 percent of respondents indicated they would mind their own business, emphasising a need for increased awareness and sensitisation on the importance of intervening in cases of child abuse.   To reduce the incidence of child abuse in Nigeria, respondents suggested several measures. These include creating awareness on the effects of child abuse (26 percent), enacting, and enforcing strict legislation against child abuse (17 percent), improving the country’s economy (14 percent), creating more jobs (12 percent), encouraging free education (8 percent), providing child welfare for the less privileged (7 percent), and promoting parental care (4 percent). These suggestions point to the need for a multifaceted approach that addresses both the symptoms and root causes of child abuse. Similarly, findings underscore a need for urgent attention in addressing the pervasive issue of child abuse in Nigeria. Efforts to raise awareness, provide support, and protect children from abuse are crucial to mitigating this problem.   Background According to UNICEF and the Nigerian Child Rights Act of 2003, a child is defined as anyone under the age of 18. [5] Children play a vital role in their families and communities, and their protection is crucial for their development and future contributions to society. [6] However, many children in Nigeria suffer from various forms of abuse, including physical, sexual, emotional, and neglect. [7]   Child abuse is a pervasive issue in Nigeria, often exacerbated by cultural practices, ignorance of child rights laws, and poor enforcement. [8] Under-reporting of child abuse is common due to fear, societal attitudes, and lack of awareness. [9] The consequences of child abuse can be severe, affecting children's physical and emotional well-being and ultimately impacting the nation's development.   Protecting children from abuse is essential for their healthy growth, confidence, and ability to reach their full potential. Although effective laws and policies exist to protect children's rights, stronger efforts are needed to ensure they are properly enforced to tackle the underlying causes of child abuse. [10] Following this, NOIPolls conducted a computer assisted telephone interview (CATI) to gauge the perception of Nigerians regarding child abuse.   Survey Findings Findings from this survey revealed that Nigerians have varying definitions of child abuse, with 30 percent of respondents associating child abuse with sexual exploitation or molestation. In comparison, 30 percent saw it as a violation of a child's rights to safety and security, and 29 percent of respondents defined child abuse as inflicting physical harm or injuries on a child, amongst others. These varying perspectives highlight a need for awareness and education on the multifaceted nature of child abuse. Understanding of Child Abuse   Figure 1:   Furthermore, 92 percent of respondents believe that child abuse is prevalent in the country. Analysis by age group revealed that those aged 61 and above had the most significant proportion (98 percent) of respondents who believe there is a high prevalence of child abuse in Nigeria. Prevalence of Child Abuse in Nigeria   Figure 2:     Fifty-five percent of responders have observed children undergo abusive treatment in their locality. Analysis by region revealed respondents from the North-Central (59 percent) and North-East (58 percent) account for the highest proportion of Nigerians who reportedly see children undergo abusive treatments in their locality, with more males (61 percent) than females (48 percent) stating this. Child Abuse within Localities   Figure 3:   The analysis of poll results conducted in 2017, 2022, and 2025 shows a 5 percent increase in the proportion of respondents who report witnessing child abuse in their respective locations.   2017 -2025 Trend Analysis Figure 4:     Fifty-five percent of respondents who had seen children undergo abusive treatment in their locality mentioned that physical abuse (44 percent), abandonment (30 percent), sexual abuse (25 percent), and financial abuse (23 percent) were the common forms of child abuse, amongst others. Common abuses that citizens observe within their locality   Figure 5:     When asked the main reasons for the incidence of child abuse, the poll revealed that 41 percent of Nigerians highlighted poverty. Other reasons include parental neglect (26 percent), bad economy (7 percent), ignorance (4 percent), marital strife (4 percent), and wickedness (3 percent). Reasons for Child Abuse in Nigeria   Figure 6:     Interestingly, a greater proportion (42 percent) of respondents disclosed that they would report child abuse cases to the authorities. This is followed by those who say they would ensure the child's safety (23 percent), call for help (11 percent), or caution or give advice (9 percent). Sadly, only 6 percent of respondents say they would mind their business should they witness an incident of child abuse. Citizens' actions towards Child Abuse Incidents   Figure 7:     The poll further probed to know if respondents have any family member below the age of 18 who had suffered from specific forms of child abuse. The result indicated that financial abuse (21 percent), discriminatory abuse (19 percent), and abandonment (17 percent) were the most common types of abuse experienced by respondents’ family member(s). Types of Abuse that citizens' families have experienced   Figure 8:     To gauge the level of awareness of Nigerians on reporting channels for incidents of child abuse, respondents were asked if they were aware of any channel, and the poll result indicated that only 49 percent answered in the affirmative. About half of the respondents surveyed (51 percent) said they are unaware of any reporting channel, with the South-South region (61 percent) having the highest number of respondents who stated this, followed by the South-West (59 percent) and South-East (58 percent) regions. Knowledge of the reporting channel Figure 9:     Respondents suggested that creating awareness on the effects of the menace, including enactment and enforcement of strict legislation against child abuse, and improving the country’s economy, amongst others, can help curb the incidence of child abuse in the country.   Recommendations for Addressing Child Abuse Figure 10:     Conclusion In conclusion, the survey's findings paint a stark picture of child abuse in Nigeria, with a staggering 92 percent of respondents acknowledging its prevalence. The root causes ranged from poverty and parental neglect to ignorance and cultural attitudes. The disturbingly high rates of various forms of abuse experienced by children in Nigerian families underscore the urgency of the situation. More so, the lack of awareness about reporting channels for child abuse cases is a significant concern.   To combat this menace, a comprehensive approach is necessary, encompassing awareness-raising, strict legislation, economic development, job creation, and parental care, as highlighted by the respondents. Ultimately, addressing child abuse requires a sustained effort to tackle its underlying causes and ensure effective implementation of laws and policies. While the goal of ending all forms of violence against children by 2030 remains challenging, immediate action is necessary to safeguard Nigeria's children and secure their future.   Survey Methods The opinion poll was conducted in the week commencing May 12 th , 2025. It involved Computer Assisted Telephone Interviews (CATI) of a proportionate nationwide sample of 1,000 randomly selected phone-owning Nigerians aged 18 years and above, representing the six geo-political regions and 36 states and the FCT of the country. Interviews were conducted in 5 languages – Igbo, Hausa, Yoruba, Pidgin English, and English. Although we can say with 95% confidence that the results are statistically precise, within a margin of error of plus or minus 4.65%. We recognize that the exclusive use of telephone polling has limitations, as it excludes non-phone-owning Nigerians. Nonetheless, with the country’s tele-density exceeding 100 percent according to the Nigerian Communications Commission (NCC), we consider our telephone polling approach appropriate. Also, given the rigorous scientific process of randomisation and stratification applied, we can confidently stand by the validity of our methodology and approach. NOIPolls Limited is the no. 1 for country-specific polling services in West Africa. We conduct periodic opinion polls and studies on various socio-economic and political issues in Nigeria. More information is available at www.noi-polls.com .   Disclaimer This press release has been produced by NOIPolls Limited to provide information on all issues that form the subject matter of the document. Kindly note that while we are willing to share poll results with the public, we request that NOIPolls be acknowledged as the author whenever and wherever our poll results are used, cited, or published. NOIPolls hereby certifies that all the views expressed in this document accurately reflect the views of respondents surveyed for the poll, and background information is based on information from various sources that it believes are reliable; however, no representation is made that it is accurate or complete. Whilst reasonable care has been taken in preparing this document, no responsibility or liability is accepted for errors or facts, or any views expressed herein by NOIPolls for actions taken because of information provided in this report. Any ratings, forecasts, estimates, opinions, or views herein constitute a judgment as of the date of this document. If the date of this document is not current, the views and content may not reflect NOIPolls' current findings and/or thinking.   Press Contact Email:       editor@noi-polls.com                   cakubue@noi-polls.com                   nohuche@noi-polls.com Number: +234 (0) 9 - 290 4162                  +234 (0) 9 – 291 4877 [1] https://thenationonlineng.net/rising-cases-of-child-abuse-in-nigeria/ [2] https://www.unicef.org/nigeria/child-protection [3] https://www.unicef.org/nigeria/child-protection [4] https://thenationonlineng.net/rising-cases-of-child-abuse-in-nigeria/ [5]   https://www.unicef.org/child-rights-convention/convention-text-childrens-version [6] https://lawpublications.barry.edu/cgi/viewcontent.cgi?article=1015&context=cflj [7] https://lawpublications.barry.edu/cgi/viewcontent.cgi?article=1015&context=cflj [8] https://lawpublications.barry.edu/cgi/viewcontent.cgi?article=1015&context=cfl [9] https://lawpublications.barry.edu/cgi/viewcontent.cgi?article=1015&context=cfl [10] https://lawpublications.barry.edu/cgi/viewcontent.cgi?article=1015&context=cflj

Stakeholder Parley Abuja, Nigeria. March 12, 2026  – NOIPolls, Nigeria’s leading public opinion research organisation, will convene a high-level media parley in Abuja to examine the evolving relationship between data, narrative framing, digital virality, and public trust in today’s fast-paced information environment. The dialogue, themed “Where Media Coverage & Public Sentiments Collide: Data vs Narrative | Speed vs Accuracy | Digital Virality vs Public Trust,”   will bring together prominent newsroom leaders, editors, broadcasters, and communication experts to interrogate the structural tensions shaping contemporary journalism. The event will feature a Theme Framing Address by Professor Abiodun Adeniyi, a respected strategic communications scholar, who will set the tone for a candid and solutions-oriented conversation on responsible storytelling in a rapidly evolving media ecosystem. Panelists expected to participate include: Seun Okinbaloye – Channels Television Ayodele Ozugbakun – TVC News Sumner Sambo – ARISE News The session will be moderated by Georgina Ndukwe-Ezeanyika – Arise News. Speaking ahead of the event, the Chief Executive Officer of NOIPolls, Dr. Chike Nwangwu, noted that “At NOIPolls, we recognize that in today’s fast-moving information environment, the intersection of data, media narratives, and public sentiment has never been more critical. This media parley provides a timely platform for newsroom leaders and communication experts to reflect on how to balance speed with accuracy while strengthening public trust.” The parley forms part of NOIPolls’ broader institutional commitment to fostering informed public discourse and strengthening collaboration between research institutions and media stakeholders. Event Details Date:  Tuesday, March 17, 2026 Venue:  Conference Hall, NOIPolls Building Plot 5 Timipre Sylva Crescent, Mabushi, Abuja Time:  10:00 AM – 12:00 Noon Media representatives and stakeholders are invited to participate.   Press Contact: Nelly Ohuche , Head, Corporate Communications, NOIPolls Email Enquiries:   enquiries@noi-polls.com nohuche@noi-polls.com ABOUT NOIPOLLS NOIPolls is a Nigerian-based research and opinion polling organisation founded in 2006. The organisation remains at the forefront of providing credible data and insights on the perceptions, attitudes, and preferences of the Nigerian population, supporting evidence-based decision-making across the public and private sectors.

The proportion of Nigerians who disapprove of President Bola Tinubu’s handling of the country dropped only 10 percentage points to 36% this January, down from 46% last November. That puts the government’s approval rating at 53%, an upward tick from 41% approval rating recorded in November. January is the first time approval rating for the government has gone up in over a quarter of a year. From September to November last year, approval rating dipped from 51% to 41%.

Infographics Summary As one of Africa’s largest economies, Nigeria plays an increasingly significant role in global trade (World Trade Organization, 2024). This influence is reinforced by the fact that the World Trade Organization is currently led by a Nigerian, Ngozi Okonjo-Iweala, the first African and first woman to serve as director-general (Adewole, 2021). In recent years, Nigerian leaders have consistently sought broader access to global markets, recognising international trade as a driver of economic growth, job creation, and investment. In doing so, they have aimed to make Nigeria “Africa’s service-export hub,” a destination country for outsourcing digital, professional, and related services (Chibuife, 2025). A founding member of the Economic Community of West African States (ECOWAS), Nigeria also plays a pivotal role in shaping economic cooperation across the continent and on the global stage (World Bank, 2022). In 2021, Nigeria signed the African Continental Free Trade Area (AfCFTA) agreement, reflecting its commitment to deepening regional and continental trade ties. The move appears to be bearing fruit: Nigeria’s trade with other African countries rose by N610 billion in the first half of 2025, reaching a total of N4.82 trillion (National Bureau of Statistics, 2025). In April 2025, the government signed the ECOWAS schedule of tariff offers, waiving import duties on 90% of tariff lines for goods traded under the AfCFTA. Minister of Industry, Trade, and Investment Jumoke Oduwole said the move is expected to enhance Nigeria’s competitiveness and expand continental trading opportunities (Vanguard, 2025). Findings from the most recent Afrobarometer survey show that eight in 10 Nigerians support making international trade easier. But despite the country’s active role in promoting regional and continental trade, most citizens remain unaware of the AfCFTA. Majorities of Nigerians welcome the economic and political influence of China, the United States of America, as well as ECOWAS and the African Union (AU). Majorities also say the West African regional bloc and the AU adequately recognize Nigeria’s interests and needs. However, two-thirds say Nigeria should have a greater say in decision-making in international bodies such as the United Nations. Among respondents who have heard of the Ukraine-Russia conflict, nine in 10 say Nigeria should avoid picking sides. Afrobarometer surveys Afrobarometer is a pan-African, nonpartisan survey research network that provides reliable data on African experiences and evaluations of democracy, governance, and quality of life. Ten survey rounds in up to 45 countries have been completed since 1999. Round 10 surveys (2024/2025) cover 38 countries. Afrobarometer’s national partners conduct face-to-face interviews in the language of the respondent’s choice. The Afrobarometer team in Nigeria, led by NOIPolls, conducted a nationally representative, random, and stratified probability sample of 1,600 adult Nigerians in June and July 2024. A sample of this size yields country-level results with a margin of error of +/-2.5 percentage points at a 95% confidence level. Previous standard surveys were conducted in Nigeria in 2000, 2003, 2005, 2008, 2013, 2015, 2017, 2020, and 2022. Key findings ▪ Majorities of Nigerians are satisfied with the way that ECOWAS (55%) and the AU (56%) recognize Nigeria’s needs and interests in their decision-making. o But more than two-thirds (68%) say African countries should have a greater say in international decision-making bodies such as the United Nations. ▪ Eight in 10 citizens (80%) prefer free trade over limiting international trade to protect domestic producers. o Two-thirds (68%) would favour open trade with all countries globally, while almost three in 10 would privilege trade with African countries (23%) or with countries in West Africa only (5%). ▪ Only 7% of respondents say they have heard of the African Continental Free Trade Area (AfCFTA). ▪ Majorities of Nigerians welcome the economic and political influence on their country of China (62%), ECOWAS (58%), the United States of America (57%), and the AU (54%). Only 31% view Russia's influence as positive, compared to 19% who view it negatively. ▪ Asked who helped Nigeria most during the COVID-19 pandemic, respondents are most likely to say the United States of America (23%), the AU or Africa Centres for Disease Control and Prevention (Africa CDC) (18%), and China (17%). ▪ Among Nigerians who are aware of the Russian invasion of Ukraine (49%), an overwhelming majority (89%) favour taking a neutral stance in the war. Africans’ voice in global affairs A majority (55%) of Nigerians believe their country’s needs and interests are adequately represented in ECOWAS decisions, compared to 20% who disagree (Figure 1). Similarly, by a 3-to-1 margin, Nigerians express satisfaction with the extent to which the African Union (AU) takes Nigeria’s needs and interests into account when making decisions for the continent (56% vs. 17%). However, about one in four respondents decline to take a position on these questions or say they “don’t know.” When it comes to the global stage, more than two-thirds (68%) of Nigerians “agree” (42%) or “strongly agree” (26%) that African countries should be given greater influence in decision-making in international bodies such as the United Nations (Figure 2). Only 11% disagree. Figure 1: Recognition of Nigeria’s interests in regional and continental affairs  | Nigeria | 2024 Nigerians interest in Global Affairs Respondents were asked: Do you agree or disagree with the following statements, or haven’t you heard enough to say: The needs and interests of Nigeria are adequately recognized in the decisions of ECOWAS? The needs and interests of Nigeria are adequately recognized by the African Union when it is making decisions for the African continent? Figure 2: Should African countries have more say in international bodies such as the United Nations? | Nigeria | 2024 Perceptions of Africa's contributions in international relations Respondents were asked: Do you agree or disagree with the following statement, or haven’t you heard enough to say: African countries should be given greater influence in the decision-making of international bodies like the United Nations? Trade with other countries Most Nigerians support free trade with the rest of the world: Eight in 10 (80%) say it is better for the economy if the government creates economic opportunities by making it easier to trade with other countries (Figure 3). Fewer than two in 10 (18%) would prefer to protect Nigerian businesses by limiting international trade. Support for open trade is strong across key demographics, and only marginally weaker among citizens experiencing high lived poverty (76%, vs. 81%-83% of their wealthier counterparts). Afrobarometer’s Lived Poverty Index (LPI) measures respondents’ levels of material deprivation by asking how often they or their families went without basic necessities (enough food, enough water, medical care, enough cooking fuel, and a cash income) during the past year. For more on lived poverty, see Mattes and Lekalake (2025). Figure 3: Open trade or limit trade? | by demographic group | Nigeria | 2024 Demographic Representation: Citizens' perception on allowing or limiting trade across borders. Respondents were asked: Which of the following statements is closest to your view? Statement 1: It is better for our economy if the government makes it easier for Nigeria to trade with other countries to create economic opportunities. Statement 2: Our country should limit trade with other countries to protect Nigerian producers. If the government wanted to make it easier to trade with other countries, a large majority (68%) of citizens would favour open trade with all countries worldwide, rather than limiting it to certain countries (Figure 4). Almost one-fourth (23%) would privilege African countries for trade, while 5% would focus on countries in West Africa. Figure 4: Which countries should leaders make it easier to trade with? | Nigeria | 2024 Perceptions on Trade with Other Countries Respondents were asked: If Nigeria’s leaders are going to make it easier to trade with other countries to create economic opportunities, which countries should they make it easier to trade with? While Nigerians favour open trade, most are unaware of an essential way in which their government facilitates this. Trading under the African Continental Free Trade Area (AfCFTA), which aims to create a single market for goods and services across the African continent, came into effect at the start of 2021, yet only 7% of respondents say they have heard of it (Figure 5). Figure 5: Awareness of AfCFTA | Nigeria | 2024 Awareness level of AFCTA Respondents were asked: Have you heard about the African Continental Free Trade Area, also known as AfCFTA? Influence of external actors More than six in 10 Nigerians (62%) see the economic and political influence of China on their country as “somewhat positive” or “very positive,” the most favourable perception among eight foreign countries and organisations the survey asked about (Figure 6). Majorities also hold positive views of ECOWAS (58%), the United States of America (57%), and the AU (54%). Fewer than half welcome the influence of the European Union (49%), the United Kingdom (45%), India (42%), and Russia (31%), though positive perceptions outweigh negative ones. Many Nigerians decline to offer an assessment or express uncertainty, ranging from 17% for China and the United States of America to 34% for Russia. Figure 6: Influence of foreign powers | Nigeria | 2024 Influence of Foreign Powers Respondents were asked: Do you think that the economic and political influence of each of the following countries or organizations on Nigeria is mostly positive, mostly negative, or haven’t you heard enough to say? Asked which countries or organizations were the most helpful to Nigeria during the COVID-19 pandemic, 23% of respondents cite the United States of America. (Figure 7). The AU or the Africa Centres for Disease Control and Prevention (Africa CDC) comes second (18%), followed by China (17%). Figure 7: Helpful countries or organizations in managing negative impacts of the COVID-19 pandemic | Nigeria | 2024 Global influence of countries on Nigeria Respondents were asked: Which of the following countries or organizations, if any, did the most to help Nigeria manage the negative impacts of COVID-19, or haven't you heard enough to say? Over time, analysis shows that public perceptions of China’s economic activities as having a substantial influence on Nigeria’s economy declined between 2015 (67%) and 2020 (55%) before recovering somewhat to 59% in 2024 (Figure 8). Citizens’ assessments of China’s political and economic influence as “somewhat positive” or “very positive” have consistently hovered above six in 10. Figure 8: Trends in perceptions of Chinese influence | Nigeria | 2015-2024 Trends: Perceptions of China's influence in Nigeria Respondents were asked: How much influence do you think China’s economic activities in Nigeria have on our economy, or haven’t you heard enough to say? Do you think that the economic and political influence of each of the following countries or organizations on Nigeria is mostly positive, mostly negative, or have you not heard enough to say? Perceptions that China’s influence is substantial and positive are more common among men than women (Figure 9). These views also grow with increasing educational attainment: More than seven in 10 degree-holders (72%) say China’s political and economic influence on Nigeria is beneficial, compared to 47% among adults with no formal education, while a similar pattern holds for perceptions of the strength of Chinese economic influence. Senior citizens are more likely than youth to say China’s economic activities affect Nigeria’s economy (69% vs. 56%). Still, age groups differ little in their valuation of Chinese economic and political influence. Figure 9: Perceptions of Chinese influence | by demographic group | Nigeria | 2024 Demographic Representation: Perceptions of China's Influence Respondents were asked: How much influence do you think China’s economic activities in Nigeria have on our economy, or haven’t you heard enough to say? (% who say “some” or “a lot”) Do you think that the economic and political influence of each of the following countries or organizations on Nigeria is mostly positive, mostly negative, or have you not heard enough to say? (% who say “somewhat positive” or “very positive”) Russia-Ukraine war Turning to an important international topic, Afrobarometer asked Nigerians about their perceptions of the ongoing Russian invasion of Ukraine. About half (49%) of respondents’ report having heard about the conflict (Figure 10). Figure 10: Awareness of the war between Russia and Ukraine | Nigeria | 2024 Knowledge of the Russia and Ukraine War Respondents were asked: Have you heard about the war between Russia and Ukraine or haven’t you had a chance to hear about it yet? Among those who are aware of the war, nearly nine in 10 (89%) say Nigeria should adopt a neutral stance rather than supporting Ukraine (3%) or aligning with Russia (3%) (Figure 11). Figure 11: Support Russia or Ukraine? | Nigeria | 2024 Perception on Nigeria's position on the Russia and Ukraine war Respondents who have heard of the war were asked: Should Nigeria be neutral or support one side or the other in the Russia-Ukraine war? [If “support one side”:] Which side?(Respondents who have not heard of the war are excluded.) Conclusion Survey findings show that while Nigerians express general satisfaction with ECOWAS and AU efforts to consider the country’s needs, there is a clear desire for African voices to carry more weight in global decision-making. Citizens show a strong preference for open and free trade: Eight in 10 say the government should make it easier to trade with other countries. But awareness of the AfCFTA remains very low, suggesting that its economic potential is largely untapped. Nigerians see their relationships with global powers in a primarily positive light: Majorities welcome the influence of China, the United States of America, ECOWAS, and the AU. Regarding the Russian invasion of Ukraine, most Nigerians favour neutrality. Do your own analysis of Afrobarometer data – on any question, for any country and survey round. It’s easy and free at www.afrobarometer.org/online-data-analysis . References Adewole, S. (2021). Okonjo-Iweala appointed as WTO DG. P unch. 15 February. Central Bank of Nigeria. (2020). Africa Continental Free Trade Area.   Chibuife, I. (2025). FEC approves reforms to boost intellectual property, digital trade, service exports.  Guardian. 8 November. Mattes, R., & Lekalake, R. (2025).  Decade of destitution? Severe lived poverty is surging in many African countries.  Afrobarometer Dispatch No. 943. National Bureau of Statistics. (2024). Q4 2024 foreign trade statistics report.   Vanguard. (2025). FG gazettes ECOWAS tariffs, advancing AfCFTA implementation.  15 April. World Bank. (2022). Nigeria country economic memorandum.   World Trade Organization. (2024). Trade policy review: Nigeria – Summary of the 2023 review.     Raphael Mbaegbu is head of social research and Afrobarometer project manager for NOIPolls, the Afrobarometer national partner in Nigeria. Email: rmbaegbu@noi-polls.com . Afrobarometer, a nonprofit corporation with headquarters in Ghana, is a pan-African, nonpartisan research network. Regional coordination of national partners in about 35 countries is provided by the Ghana Center for Democratic Development (CDD-Ghana), the Institute for Justice and Reconciliation (IJR) in South Africa, the Institute for Development Studies (IDS) at the University of Nairobi in Kenya, and Innovante Recherche en Economie et Gouvernance (IREG) in Benin. Michigan State University and the University of Malawi provide technical support to the network. Financial support for Afrobarometer is provided by Sweden via the Swedish International Development Cooperation Agency, the Norwegian Agency for Development Cooperation via the World Bank Think Africa Project, the Mo Ibrahim Foundation, the Open Society Foundations - Africa, Luminate, the Ford Foundation, the William and Flora Hewlett Foundation, the Mastercard Foundation, the David and Lucile Packard Foundation, the Obama Foundation, the European Union Commission, the World Bank Group, the Population Institute, the Center for International Governance Innovation, the International Development Research Centre (IDRC), the Embassy of the Kingdom of the Netherlands in Uganda, and the German Federal Ministry for Economic Cooperation and Development (BMZ) supported by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. Donations help Afrobarometer give voice to African citizens. Please consider making a donation to Afrobarometer. To make an online donation, kindly follow this link  or this link.  To discuss institutional funding, contact Felix Biga ( felixbiga@afrobarometer.org ) or Runyararo Munetsi ( runyararo@afrobarometer.org ). Follow our releases on #VoicesAfrica.  Afrobarometer Dispatch No. 1103 | 6 January 2026

Approval rating for the government's handling of the country slipped to 41% in November, down from 46% in October. It is the second month of continuous decline in approval rating for the government. The highest approval rating this year was 51% in September, after rising steadily month after month from 36% in June. The rating slipped to 46% in October before falling further to 41% in November.

Approval rating for the government hit a record high 51% in September. It is the highest ever rating Nigerians have given the government since the start of 2025. It is continuous rise from 36% in June to 44% in July. It rose again to 46% in August before hitting 51% in September.

Only 46% of Nigerians approve of the government's performance in October, down from a record 51% in September. It is the first time approval rating for the government has slipped since June this year. Approval rating for the government dipped to 36% in June, then went on a month-on-month rise, from 36% in June to 44% in July, and on to 46% in August before hitting 51% in September. Explore the slideshow to see the five percentage point decline to 46% in October.

Overview of Recent Trends Approval ratings for the government have shown notable fluctuations in recent months. In September, the approval rating increased to 51%, up from 46% in August and 44% in July. This upward trend indicates a potential shift in public sentiment towards the government's performance. Understanding the Data The data collected reflects the opinions of various demographics across Nigeria. It is essential to analyse these ratings to understand the factors influencing public perception. The increase in approval ratings may correlate with recent government initiatives or changes in policy. Factors Influencing Approval Ratings Several factors can contribute to shifts in approval ratings. These include economic conditions, security issues, and social policies. Each of these elements plays a crucial role in shaping public opinion. Economic Conditions : The state of the economy often directly impacts how citizens view their government. Economic growth or decline can lead to increased or decreased approval ratings, respectively. Security Issues : Safety and security are paramount concerns for citizens. Government effectiveness in addressing security challenges can significantly influence public approval. Social Policies : Policies that affect health, education, and welfare can also sway public opinion. Citizens are likely to respond positively to initiatives that improve their quality of life. Demographic Insights Gender and Age Disparities The approval ratings vary significantly across different demographic groups. For instance, the ratings may differ based on gender, age, and geopolitical zones. Understanding these disparities can provide deeper insights into public sentiment. Gender : Men and women may have differing views on government performance based on their unique experiences and expectations. Age : Younger individuals may prioritise different issues compared to older generations, affecting their approval ratings. Geopolitical Zones : Regional differences can also play a role. Certain areas may feel more positively or negatively about the government based on local conditions. Future Projections Anticipating Changes As the government continues to implement policies, it is crucial to monitor how these changes affect approval ratings. The upcoming months will be telling in terms of whether the current upward trend will continue. The Role of Public Opinion Public opinion is a powerful tool for decision-makers. By understanding the factors that influence approval ratings, leaders can make informed choices that align with the needs and desires of their constituents. In conclusion, the recent increase in government approval ratings to 51% in September is a significant development. It reflects a complex interplay of various factors, including economic conditions, security issues, and social policies. By analysing these trends, decision-makers can better understand public sentiment and make informed choices that drive growth and development in Nigeria. For more insights on public opinion and consumer insights, visit NOIPolls Limited .

In today’s complex and rapidly evolving economic landscape, decision-makers require reliable data to guide their strategies. The ability to gauge public sentiment accurately is essential for shaping policies, marketing strategies, and business development plans. This is where the role of public opinion research becomes indispensable. By systematically collecting and analysing the views of the populace, organisations can make informed decisions that reflect the needs and preferences of their target groups. The Importance of Opinion Research Trends in Decision-Making Opinion research trends provide valuable insights into how public attitudes shift over time. These trends help identify emerging issues, changing consumer behaviours, and evolving political or social sentiments. For decision-makers, understanding these trends is crucial to anticipate market demands and societal expectations. For example, in the Nigerian economy, sectors such as telecommunications, agriculture, and finance have benefited from tracking opinion research trends. By monitoring shifts in consumer confidence or satisfaction, companies can adjust their offerings to better meet customer needs. Similarly, policymakers can use these trends to evaluate the impact of their initiatives and adjust accordingly. The ability to detect subtle changes in public opinion allows organisations to stay ahead of competitors and respond proactively to challenges. This proactive approach reduces risks and enhances the effectiveness of strategic planning. Data analysts reviewing opinion research trends in a modern office Key Methods and Tools in Opinion Research Trends The methodologies employed in opinion research have evolved significantly, incorporating advanced technologies and analytical techniques. Traditional surveys and focus groups remain foundational, but they are now complemented by digital tools such as online panels, social media analytics, and mobile data collection. Surveys and Questionnaires : Structured instruments designed to capture quantitative data on public attitudes. These can be administered face-to-face, by phone, or online. Focus Groups : Small, moderated discussions that provide qualitative insights into opinions and motivations. Social Media Monitoring : Analysing public posts and interactions to detect sentiment and emerging topics in real time. Big Data Analytics : Leveraging large datasets to identify patterns and correlations that inform opinion trends. The integration of these methods enhances the accuracy and depth of insights. For instance, combining survey data with social media analysis can validate findings and reveal nuances that might otherwise be missed. Decision-makers should prioritise the use of mixed-method approaches to obtain a comprehensive understanding of public opinion. This approach also allows for cross-validation, increasing confidence in the results. Data visualisation charts used in opinion research analysis Practical Applications of Opinion Research Trends The practical applications of opinion research trends span multiple sectors. In the public sector, governments rely on these insights to design policies that resonate with citizens’ priorities. For example, understanding public concerns about healthcare or education can guide budget allocations and reform initiatives. In the private sector, businesses use opinion research to refine product development, marketing campaigns, and customer service strategies. A telecommunications company might track customer satisfaction trends to improve network services or introduce new plans tailored to consumer preferences. Non-governmental organisations (NGOs) and advocacy groups also benefit from opinion research by identifying public support for social causes and tailoring their outreach efforts accordingly. To maximise the benefits of opinion research trends, decision-makers should: Establish regular data collection schedules to monitor changes over time. Invest in training personnel to interpret and apply research findings effectively. Collaborate with reputable research firms to ensure methodological rigour. Challenges and Considerations in Opinion Research While opinion research offers significant advantages, it is not without challenges. One major concern is ensuring the representativeness of samples. In diverse societies, such as Nigeria, capturing the views of all demographic groups requires careful sampling strategies. Another challenge is the potential for bias in question design or data interpretation. Leading questions or selective reporting can distort findings, leading to misguided decisions. Technological limitations and data privacy concerns also affect the scope and reliability of research. For example, reliance on online surveys may exclude populations with limited internet access, skewing results. To address these challenges, decision-makers should: Demand transparency in research methodologies. Encourage the use of randomised and stratified sampling techniques. Promote ethical standards in data collection and reporting. Consider multiple data sources to triangulate findings. Enhancing Growth Through Informed Decisions The strategic use of opinion research trends can accelerate growth across sectors by aligning initiatives with public expectations. For NOIPolls Limited, the goal is to become the leading voice for public opinion and consumer insights across West Africa. By providing accurate and timely data, NOIPolls empowers decision-makers to make choices grounded in solid evidence. In practice, this means: Leveraging public opinion research to identify market opportunities and risks. Using trend analysis to forecast future developments and prepare accordingly. Integrating consumer feedback into product and service innovation. Supporting policy formulation with data-driven insights. Ultimately, the role of public opinion research is to bridge the gap between decision-makers and the communities they serve. This connection fosters trust, improves outcomes, and drives sustainable development. Professionals discussing opinion research data in a conference room By embracing opinion research trends, organisations can navigate uncertainty with greater confidence and contribute meaningfully to economic progress. The continuous evolution of research methods and the commitment to data integrity will ensure that public opinion remains a vital resource for informed decision-making.

NOIPolls is the No. 1 for country-specific polling services in the West African region.  We remain at the forefront of providing much-needed data and information on the opinions, perceptions, attitudes, and preferences of the Nigerian population and Africa as a whole.   Objective of the Assignment   We aim to hire a qualified and experienced Statistician / Data Analyst to assist with the design, analysis, interpretation, and reporting of quantitative data from surveys, monitoring & evaluation activities, and research studies. The role will help generate actionable insights and ensure high-quality data outcomes that support decision-making and program management.   Key Responsibilities   The Statistician / Data Analyst will be responsible for the following tasks:   1. Develop statistical analysis plans (SAPs) in line with the study design or monitoring framework. 2. Clean, process, and manage large datasets (#s of respondents, multiple waves, etc.). 3. Apply appropriate statistical methods (e.g., descriptive statistics, inferential statistics, regression modelling, multivariate analysis) to answer programme/research questions. 4. Use statistical software packages (e.g., R, STATA, SPSS, Python) to conduct analysis, create reproducible code, and ensure transparency. 5. Generate data visualisations (dashboards, charts, tables) and summary results to present to stakeholders. 6. Interpret and communicate statistical findings clearly in written reports and presentations. 7. Collaborate with the data collection and data management teams to ensure data integrity and quality assurance. 8. Guide sampling methodology, weighting, and representativeness. 9. Support the monitoring, evaluation, and learning (MEL) agenda through providing analytical expertise, contributing to learning briefs, and supporting decision-making. 10. Ensure that all statistical outputs meet accepted standards, including documentation of code, methods, and assumptions.   Deliverables   The Statistician / Data Analyst will deliver:   1. A detailed statistical analysis plan within the probation period of employment. 2. Cleaned and documented datasets ready for analysis. 3. Statistical analysis outputs (tables, charts, regression results) aligned with the SAP. 4. A draft analytic report (and presentation slide deck) summarising key findings, implications, and recommendations. 5. Final analytic report incorporating feedback from stakeholders. Duration & Level of Effort   The assignment is based in Abuja, Nigeria, and may require occasional travel within Nigeria.   1. Duration: Full-Time 2. Working days/hours: 8:30 am to 5:00 pm Mondays to Fridays   Required Qualifications and Experience   Essential: 1. Master’s degree (MSc or equivalent) in Statistics, Biostatistics, Data Science, Mathematics, Economics (with heavy quantitative work), or a relevant analytical field. 2. At least 5 years of professional experience in quantitative data analysis within research institutions, non-governmental organisations, consulting firms, or equivalent. 3. Demonstrated proficiency in the use of statistical software packages (R, STATA, SPSS, Python) and data visualisation tools (Power BI, Tableau, etc). 4. Proven track record of designing and analysing surveys, research studies, or monitoring & evaluation programmes and producing actionable insights. 5. Strong analytical thinking, attention to detail, and ability to translate complex quantitative results into clear messages for non-technical stakeholders. 6. Excellent written and verbal communication skills in English. 7. Ability to work collaboratively as part of a multidisciplinary team and operate under deadlines in Abuja.   Desirable: 1. Experience working in Nigeria or West Africa, with an understanding of local data contexts and challenges. 2. Experience with sampling, weighting, and handling large-scale datasets. 3. Experience with machine learning / predictive modelling, though not essential. 4. Experience in dashboard development and interactive data visualisation. 5. Familiarity with open-source software and reproducible analytical workflows.   Payment & Remuneration   Payment will be made monthly in line with NOIPolls’ payment structure.   Any approved travel or operational expenses will be reimbursed in accordance with NOIPolls policies.   Application   Process Interested candidates should submit: 1. A detailed CV highlighting relevant experience and software proficiency. 2. At least two (2) examples of previous analytic work (could be reports, dashboards or publications) with quantitative data. Send application to recruitment@noi-polls.com

Vacancy Advert Role title State Liaison Officer Report to NOIPolls Project Manager Job locations Bauchi, Borno, Gombe, Yobe, Akwa Ibom, Zamfara, Niger, Katsina States Type of contract Short-term consultancy Duration 6 months    1. Introduction NOIPolls is the No. 1 for country-specific polling services in the West African region.   We remain at the forefront of providing much-needed data and information on opinions, perceptions, attitudes, and preferences of the Nigerian population and Africa at large.   2. Objective of the Assignment We seek a State Liaison Officer to be based in the state  serving as a liaison between key state health institutions, including the State Ministry of Health, State Primary Health Care Development Agency, Hospital Management Board, and other relevant health agencies to ensure smooth collaboration, timely delivery, and effective coordination and dissemination of project activities and findings.   3. Key Responsibilities   The State Liaison Officer will:   A. Stakeholder Engagement & Coordination i.  Serve as the contact between state-level stakeholders, including the Ministry of Health, Primary Healthcare Development Agency, Bureau of Statistics, Hospital Services Management Board, and traditional/community leaders. ii.  Support the formation and functioning of the State Steering Committee, including facilitating inaugural meetings and follow-ups. iii.   Coordinate with relevant agencies to secure approvals and facilitate protocol reviews where required. iv.    Track and document stakeholder commitments and ensure timely follow-up.   B. Government Engagement & Advocacy   i.      Represent NOIPolls at high-level meetings, workshops, and presentations as directed. ii.   Facilitate communication with key government offices to ensure alignment with project objectives. iii. Provide regular briefings on state-specific developments that may impact project implementation.   C. Project Monitoring & Reporting   i.   Monitor the implementation of project activities at the state level and flag potential delays or risks.  ii.   Prepare and submit weekly status updates and a monthly progress report. iii.   Provide input to project dissemination activities, including policy briefs and final reporting.   D. Logistics & Support i. Assist with the recruitment, onboarding, and supervision of local data collectors/enumerators, ensuring compliance with NOIPolls’ recruitment protocols (including pre-test/post-test processes). ii.  Support field team logistics, including scheduling of meetings, securing venues, and coordinating with local authorities when necessary.   4. Deliverables   i.  Inception Report outlining stakeholder map, engagement plan, and timeline (within two weeks of contract start). ii.   Weekly updates on stakeholder engagements and project activities. iii.  Monthly progress reports summarizing achievements, challenges, and next steps. iv. Final end-of-assignment report detailing key outcomes, lessons learned, and recommendations.   5. Duration & Level of Effort   Period: October 2025 to March 2026.   Expected level of effort: FTE     6. Required Qualifications and Experience   Bachelor’s degree in public health, Social Sciences, Development Studies, or related field (Master’s degree an advantage).   Minimum of 5 years of experience in public health projects, health systems strengthening, or research coordination.   Strong knowledge of state health structures and key stakeholders.   Proven ability to engage high-level government officials and facilitate multi-stakeholder meetings.   Excellent communication, negotiation, and report-writing skills.   Resident in project States and fluent in English and the dominant local language(s).   7. Payment & Remuneration   Payment will be made monthly upon submission of approved deliverables, in line with NOIPolls’ consultancy rates and project budget.   Any approved travel or operational expenses will be reimbursed in accordance with NOIPolls policies.